Whether you own a SaaS start-up or a family-run plumbing shop, your goal is to bring in new customers. And best way to achieve this is to build an online presence by optimising your site so it ranks well in the search engine page results (SERPs) – it’s also the fastest way to ensure that your business is found online.
According to a survey, 89% of buyers search for products online before purchasing them, even if the product isn’t bought online. Making it easier for internet users to find you can really impact your website traffic and do wonders to increase your sales. It doesn’t matter how big or small your business is; if you want it to show up online, then we suggest you follow our top tips.
Optimise your website for SEO
Ever wonder how some businesses grab the top spot on the first page of search engine results?
Well, wonder no more – the answer is SEO. If you also want to be someone whose business is one of the few options that prospective clients get on the first page of SERPs, then SEO optimising your site is the way to go.
While SEO results may take a longer time to yield results, it still does wonders for your organic reach. The most important thing is to build SEO strategies tailored to your industry and business. Here’s a tip – start by compiling a list of high search volume keywords relevant to your industry.
Pay per click ads
This is a type of marketing that gets you instant results – but also costs you money. Why use it? Because the top three paid ad spots on Google results get 41% of the clicks from search queries.
PPC refers to advertising your product/service on platforms that are hosted by others, or on search engines. For every click that your ad gets, you pay the host or search engine a specific amount of money called cost-per click (CPC). Multiple platforms such as Google Ads, Bing Ads, Facebook Ads, and Twitter Ads etc. can be used to host your PPC ads, and increase your online visibility. If you’ve never set up a Google ad, it’s probably in your best interest to hire a PPC adwords company like the award-winning Push Group who will help you reach your goals.
High quality backlinks to your website
Backlinks are a great way of directing people to your website – they also help you build trust among your audience, and signal to search engines that your site has valuable content.
Therefore, high-quality backlinks should be a prime focus of your SEO and SEM strategies.
Some ways you can secure backlinks is by:
- Writing testimonials for services
- Writing guest posts on authoritative online magazines such as Inc., Forbes, etc.
- Linking to vendor sites, and asking for a backlink in return
- Asking suppliers to mention you on their sites
- Promoting guest posts
- Being a listed business
Remember, when it comes to backlinks, the rule is quality over quantity – always.
Make a list of sites that you would want to earn links from, and don’t shy away from asking them to mention your business on their site.
Implement a blog strategy
Does your website really need a blog? Of course! Websites that have blogs have 55% better web traffic and 70% more leads than those without one.
Now that we’ve established the importance of having a blog, let’s see exactly how it can help.
For one, every blog is an added page that has the potential to secure a place on the first page of SERPs. Also, blogs can also be circulated through social media platforms to increase your website traffic, and build your brand identity.
Here’s a tip: Make your blogs informative, not sales-y. Use focused keywords, innovative writing and quality information to provide your prospects the information they are looking for. And remember, a well written, good quality blog also has higher chances of attracting backlinks!
You want to be found online because you need to increase your sales and grow – and sometimes this growth can only come from a local audience. While large businesses have the resources to cater to a wider geographical area, or even an international client base, small business often have locally based clients.
Optimising your websites with local keywords that customers around your geographical area frequently use can make it easier for your business to pop up as a result of a query. Another advantage of optimising your site for local search is lesser competition. You no longer have to fight large businesses for a place on the SERPs. Overall, with local search you have a higher chance of attracting more traffic, and converting leads into customers.