Home Business Insights & Advice Tips for choosing the right business card template

Tips for choosing the right business card template

by John Saunders
27th Aug 19 1:28 pm

The most basic business card templates allow you to enter your contact information, upload images, and order a batch of business cards containing both. That gives you a basic business card, too. However, there are better business cards templates. They may be aimed at your particular industry or provide the right degree of decorative flourishes out of the box. Here are a few tips for choosing the right business card templates for your situation.

Colour scheme

If you own a lawn care or gardening business, a rich green business card evokes thoughts of your industry and the outcome home owners want to see. If you work in financial and legal services, black, gold and silver touches will make you seem serious while making the business card stand out from the standard text on a white background. Pink and light blue business cards may work well if you’re in childcare or organizing baby showers, but it counts against you if you’re in another area. Women in the beauty industry may choose bright, bold splashes of colour to represent the way they help their clients stand out from the card, but a neon business card may count against you. Research the psychology of colour and how it relates to your business’ associations so that you choose the right colour scheme.

Format

Templates for business cards range from the basic text on a white card to provided designs with hardware and lawn mowers perfect for that niche. Choose a template that combines the design elements you want to utilize and the information and images you want to include. For example, a business card that has a lawn mower on it may become crowded if you try to include a second image of garden tools. However, you may complement it by including a picture of yourself in work clothes next to a blooming bush. If the template has decorative borders and images on the sides, ensure that your website address, social media information and tag lines fit with plenty of margin. The business card design undermines you if the last two letters of contact information conflict with the pretty pink flower that is automatically placed in the corner.

Commonality

This requires a little research on your part. If you’re using a standard cookie cutter, text-only business card template, it doesn’t matter if everyone else is using it because the only major differences are the words themselves. But what if you’re using a medical or fitness business card template? Find out what your competition is using. Then choose a template that doesn’t make your business card look like theirs. You don’t want people to write off your business card because they didn’t like your competitor. In this case, the design results in them tossing your card without reading it, so they don’t know you’re a totally separate firm. You could also run into disputes over branding, since they could accuse you of copying their business card design. If you use a similar template, include your photo and logo to distinguish yourself.

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