Sales of household insulation has increased by over 1200% this week, as savvy Brits look to warm their homes and save money ahead of winter price hikes.
Energy bills are increasing at a rapid rate, and consultancies forecast they could hit £4,266 a year per household in January.
After assessing current consumer habits, retail experts now report households are purchasing insulation to try and get ahead of the upcoming price increases.
Latest data, provided by online marketplace OnBuy.com, shows week-on-week sales of household insulation is up 1238%,
Sales of radiator parts have also risen 1059%, while purchases of Christmas decorations have risen by 1124%, with draught excluders up 378%.
Liam Tickner, Home and Garden Category Manager at OnBuy, said: “The cost of living crisis is affecting people right across the nation.
“With energy bills set to hit over £4,000 a year in January, and with the price of everyday expenses increasing, we are seeing a change in buying habits
“Our data shows households are purchasing insulation, draught excluders, and radiator parts to help fortify their homes – and prepare for energy bill increases.”
Experts fear the cost of living crisis is already problematic for households, as politicians debate how best to tackle the issue. But Brits are preparing early in a bid to beat the price hike.
For the full list of OnBuy’s week on week increases, see below.
· Household insulation + 1,238%
· Radiator parts + 1059%
· Draught excluders + 378%
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