The British Beer & Pub Association (BBPA) has said that they now expects beer sales in pubs to be as much as 90% lower than normal this December.
This is a decrease of a whopping 270m pints in the festive month, where they usually sell around 300m pints of beer during December.
Health Secretary, Matt Hancock has told MPs in the Commons on Monday afternoon that London and parts of the South East will enter into the strictist Tier 3 before Christmas.
This will undoubtedly have a catastrophic impact on the economy as businesses across the capital are in their “Golden Month” and a “Golden Quarter” which will be much of a “blunt instrument.”
All pubs, bars and restuarant’s will be forced to close unless they can offer a takeaway service, delivery and click and collect over Christmas.
Almost 14,000 pubs, bars, restaurants and cafes will now be forced to once again close their doors as a result of Hancock’s announcement, or they could face hefty fines.
The impact of the extreme draconian tier system the government have imposed could cause thousands of pubs to fold.
The trade association calculated that the much lower pint sales in December will result in as much as £935m in turnover being wiped-out from the pub and brewing sector in beer sales.
Emma McClarkin, Chief Executive of the British Beer & Pub Association said, “These stark numbers show that this Christmas could be the last for many of our pubs. With trade up to 90% lower than usual, many pubs simply won’t survive without Government either easing the restrictions or providing more support for pubs and brewers.
“The one-off payment for pubs of £1,000 doesn’t come anywhere close to compensating for up to 270m lost pint sales or almost £1bn hit to their turnover.
“Currently, in England there is no compensation available for our hard-hit breweries unlike in Wales and Scotland, where it has at least been recognised that they too are suffering as a result of these tighter restrictions being placed on the whole hospitality sector.
“The saddest thing of all is that our pubs should be properly open this Christmas. Christmas isn’t the same without a pint at the local with friends and family.
“These 270m lost pints reflect 270m lost opportunities for friends, families and communities to be together enjoying their local pub this Christmas. A key part of the Christmas spirit is going to be lost this year with so many pubs closed.”