The Competition and Markets Authority (CMA) has started a two month investigation into the $4bn Peppa Pig takeover by Hasbro to see if the UK will be impacted by competition.
The CMA are “considering whether it is or may be the case that this transaction, if carried into effect, may be expected to result in a substantial lessening of competition within any market or markets in the United Kingdom for goods or services.”
Hasbro boss Brian Goldner said when the deal was announced “The acquisition of eOne adds beloved story-led global family brands that deliver strong operating returns to Hasbro’s portfolio and provides a pipeline of new brand creation driven by family-oriented storytelling, which will now include Hasbro’s IP.”
Goldner added, “Hasbro will leverage eOne’s immersive entertainment capabilities to bring our portfolio of brands that have appeal to gamers, fans and families to all screens globally and realise full franchise economics across our blueprint strategy for shareholders.”
If the $4bn takeover is approved Hasbro will have ownership of a global super hit brand.
The CMA has asked interested parties to get in touch should they have any comments over the proposed takeover.
Leave a Comment