An Ipsos MORI poll conducted in the days leading up to Monday’s announcement from the Prime Minister enforcing the lock down of people in their homes shows that only 50% of Brits were avoiding leaving their homes more, despite that being official government advice. This is a 27 point increase on last week from 23%.
The same polling shows that still only three quarters (77% ) of people have started washing their hands more as a result of concerns over Coronavirus, despite this being the longest standing piece of public health advice to come from the Government throughout the Coronavirus crisis.
Kelly Beaver, Managing Director of Public Affairs responded to the poll: “Our polling demonstrates why it was necessary for the Government to enforce the lockdown of people in their homes. Only one in two people had cut down how often they were leaving their homes before the Government announcement on Monday, despite the advice not to. If keeping people at home is what’s required to flatten the peak of the virus then our polling demonstrates exactly why the Government has had to enforce it.”