The supermarket chain Morrisons has seen a rise in sales growth over the Christmas season and in the six weeks to 4 January like-for-like sales grew 3.4% and demand for their own premium range saw sales rise 17.4%.
Christmas sales made an improvement in the full year to 26 October saw like-for-like sales rose 2.8% and growth slowed to 2.4% in the fourth quarter.
The supermarket chain was encouraged by a “good performance in a competitive market” and non-food sales was up 10% and the clothing range increased 4.7%.
Rami Baitieh, chief executive of Morrisons, said, “In a year when consumers were feeling the squeeze, we grew like-for-like sales for a 12th consecutive quarter, maintained Ebitda (earnings before interest, taxes, depreciation, and amortisation) and our market share.”
He said the results “demonstrated our resilience in the face of some tough external headwinds, from the cyber incident, rising inflation and Government cost increases, which we worked hard to offset”.
He added, “We had a good Christmas in 2025, providing a solid foundation for the first quarter.
“As we enter 2026, the grocery market remains competitive and we are committed to our focus on delivering good value and keeping prices low for customers, announcing a further 2,500 price cuts at the start of January.”
Jo Goff, chief financial officer of Morrisons, said, “We worked hard during the year to offset the significant and unexpected cost headwinds arising from the Government’s 2024 budget and other inflationary pressures, with our cost reduction programme delivering savings of £233 million, to take the total to date to £845 million.
“We expect to exceed our £1 billion savings target by the end of 2025-26.”
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