Lidl and Aldi announce the “best ever” Christmas performance as December recorded UK sales of £1.5 billion.
The cost of Living crisis has led shoppers to tighten their belts to cut costs ahead of the festive season, and in the four weeks to 24 December Aldi said their sales rose 8% across their stores.
Lidl also announced a bumper sales growth of 12% in the same period and had 4.5 million people shop across their 960 store and on Friday 22 December, they recorded their busiest trading period ever.
The British Retail Consortium (BRC)-NielsenIQ Shop Price Index data announced on Tuesday suggested that food inflation in December had slowed to its lowest since June 2022, which is down 6.7% compared to 7.7% in November 2023.
Giles Hurley, chief executive of Aldi UK and Ireland, said, “As we look ahead to 2024, our promise to customers is that they will always make significant savings on every shop with Aldi because we have the lowest grocery prices in Britain.”
Ryan McDonnell, chief executive of Lidl’s UK operations, said, “I’m incredibly proud of our performance this Christmas in what was the busiest trading period in our history.”
“Deluxe proved to be a standout winner this Christmas with record-breaking sales as we saw customers not only start their festive celebrations early but trade up to premium lines across all categories,” he added.