Home Business News Iceland’s Christmas advert banned from TV

Iceland’s Christmas advert banned from TV

by Purvai Dua
9th Nov 18 3:23 pm

Iceland’s Christmas advert has been banned from TV after the watchdog found the promo to be too political for TV.

As part of its festive campaign, the discount supermarket struck a deal with Greenpeace to rebadge an animated short film featuring an orangutan and the destruction of its rainforest habitat at the hands of palm oil growers.

However, Clearcast, the body responsible for vetting ads before they are broadcast to the public, said that it was in breach of rules banning political advertising laid down by the 2003 Communications Act.

Iceland founder Malcolm Walker also commented: “We got permission to use it and take off the Greenpeace logo and use it as the Iceland Christmas ad. It would have blown the John Lewis ad out of the window. It was so emotional.”

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