A growing problem in the world of product design and manufacturing is that no sooner has an entrepreneur thought of product than someone comes along to steal the design and manufactures a counterfeit product. These counterfeit products result in lost revenue from the original designer/manufacturer and can even result in harm to consumers when products are not safely manufactured. A great way to combat this problem and ensure that only your genuine products are sold is to utilise sticker printing.
Sticker printing as packaging strategy
Stickers can be utilised as part of your packaging strategy to not only market your products but also to protect them. There are different kinds of stickers that you can use on your products to help consumers know the product they’re buying is the genuine article and not a counterfeit.
Sticker printing for protection comes with options
When it comes to utilising stickers as a means of product protection, you have some options to choose from. Some options include:
- 2D Barcodes: These appear as squares or rectangles that contain small dots arranged in a unique pattern. Quick Response Codes (QR Codes) are a popular example of this kind of sticker.
- Holographic stickers: These are foil stickers that utilise hologram technology both to create a unique design but also to include data and tracking information within the sticker itself.
- Product Serial Number Stickers: Serial numbers can be used to identify products and verify their authenticity. Like a VIN on a car that’s placed in several places, utilising a sticker with a serial number placed in multiple places on your product can be a means of product protection.
Consider the cost
Though the idea of utilising sticker printing as a means of protecting your product from fakes can seem like just another added expense, it’s a good idea to consider what it might mean to your bottom line if someone were to create a counterfeit product to sell as if it’s the real thing. It could be that the cost of an authenticity sticker is worth it. Talk to a local printing service to discover your options.