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Heinz advert banned by ASA

23rd Nov 16 10:02 am

Heinz in trouble?

The Advertising Standards Authority (ASA) has banned a Heinz beans advert due to health and safety reasons; the advert shows how to beat out a song using the tin cans.

ASA said mistakes could be made when playing the song and could lead to people cutting their hands or fingers.

Kraft Heinz believes the advert does not pose a risk to anyone.

Viewers of the TV advert complained with three saying it could encourage unsafe practice and six believing the advert depicted behaviour that could be harmful to children as they might be able to copy it.

The ASA said consumers wouldn’t be as experienced as the actors at flipping the cans around to make a song.

It was further said that mistakes could be made with an empty can and the lack of instructions could also cause harm.

The ASA said: “We told Heinz to ensure that future ads did not condone or encourage behaviour that prejudiced health and safety, including behaviour that could be dangerous for children to emulate, for example by featuring open tin cans being used to play music.”

ASA also ordered Heinz not to broadcast the advert again in its current form.

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