Home Business NewsBusiness Guess who's back? BHS set to relaunch as an online retailer in the UK this week

Guess who's back? BHS set to relaunch as an online retailer in the UK this week

by LLB Reporter
26th Sep 16 9:30 am

BHS.com will open for business on Thursday

BHS is set to relaunch in the UK as an online retailer this Thursday.

The new retailer will have a smaller range of products than it did before, but a greater focus on items that are ‘best-sellers’

The news comes after BHS International (UK) Limited, which was formed by Qatari giant The Al Mana Group, acquired BHS.com, the International franchise business, and the BHS brand in June this year.

The Al Mana Group operates in a number of sectors including retail, automotive, real estate, media and technology. It represents a range of high profile brands including: Zara, Mango, Armani Exchange, United Colors of Benetton and Reebok.

At the time of BHS going into administration, its international and online businesses were profitable and growing, and many of the key people running these have been retained by The Al Mana Group.  They include David Anderson, who remains Managing Director of BHS International; Sara Bradley, Buying Director; and Dave West, Head of Creative.

David Anderson will be overseeing the launch of the new UK online business, with a view to recruiting an executive at a later date to run this operation.

David Anderson, managing director, BHS International, said: “We are thrilled to be relaunching this iconic brand back into the UK.  It had a loyal customer base with around 1.2m British shoppers who bought from us online, and for our relaunch we have managed to secure many of the products they liked the most.

“In addition to this, we have developed a new specially designed online platform for our UK business so we are not inheriting any legacy systems, and we were able to recruit the majority of people who worked on the profitable online and international operations of BHS before it went into administration.

“So although we are starting again in the UK, we have a number of advantages over a typical start-up.  We are nimble and efficient, but with a great brand, strong customer base and a proven and dedicated team.”

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