Home Business Insights & Advice Gambling firms to stop advertising amidst coronavirus lockdown

Gambling firms to stop advertising amidst coronavirus lockdown

by John Saunders
8th May 20 5:01 pm

In a bid to help sufferers of problem gambling and addiction, gambling firms from all over the UK have removed their TV and radio advertisements for the lockdown period. This is a voluntary step, agreed by The Betting and Gaming Council (BGC) for a period of at least 6 weeks.

The BGC consists of some of the largest UK gambling operators, and are taking this step, protecting those most vulnerable, even whilst their online revenue has fallen by over 60% since the country’s lockdown started.

A week ago, the UK government wrote to gambling operators, asking for updates on how they intended to manage problem gambling during this trying time. Minister for Sport, Tourism and Heritage Nigel Huddleston has also claimed the following on the matter:

“As we stay at home and spend more time online, it is vital that no stone is left unturned in protecting people from gambling related harm.” And that “Whilst overall gambling participation has fallen in recent weeks and the industry has made notable contributions to support the national response, we must take proactive steps now, and keep these measures under review.”

“I expect patterns of play to be closely monitored so we can move quickly if there is any evidence of problem gambling increasing. I also want more to be done to promote responsible gambling during the pandemic.”

The BGC have also urged providers including the National Lottery to join its preventative tactics and remove advertising whilst in lockdown. Whilst urged, this is looking like an unlikely move from the National Lottery, as a spokesperson stated that it raises tens of millions of pounds a week for good causes, and is therefore more vital in this time where a lot of funding is needed to tackle the pandemic.

The BGC have now announced that the TV and radio advertisements slots they previously held will now either be filled with safe messages about gambling from charities, or will be removed entirely. These slots accounted for nearly 50% of gambling advertisement on both the radio and the TV (source: CasinoGorilla.com).

The BGC’s chief executive Michael Dugher has commented that “From day one of this crisis we have sought to protect customers potentially at risk” and that “This latest move by the regulated industry further underlines our commitment to safer betting and gaming with many people cut off and feeling anxious.”


Please play responsibly. For more information and advice visit https://www.begambleaware.org

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