Running an online store is not the easiest line of work, especially if most of the responsibilities fall on your shoulders. Aside from making sure the inventory is fully stocked and running the website, there are other things to do, such as managing your shop’s social media accounts, dealing with customers, and many others. These tasks are incredibly time-consuming but need to be done if you want your store to be profitable.
You can hire an onsite worker to handle some of the duties mentioned above, but you’ll need to deal with having to pay them a hefty salary, as well as put them through a training course, all of which is going to cost you a lot of money. To save yourself some time and resources, it might be worth hiring a virtual assistant as an alternative. You’ll end up paying much less than the minimum monthly salary, with various pricing options to choose according to your needs.
Virtual assistants can provide a telephone answering service, on top of other office-based tasks. They are already trained, which means that aside from providing the company with specific information about your store, you won’t need to worry about teaching them the ropes.
If you’re an online business owner and are considering hiring a virtual assistant to lighten your workload, check out this list of 5 jobs they can help you out with!
Working with customers
Providing impeccable customer service is engraved in the job description of any virtual assistant. Companies that provide such services advertise themselves as the best phone-answering solutions on the market, not without reason. They manage a fleet of employees, all of whom are professional call center workers and can deal with some of the most excruciating customers out there.
The eCommerce business is plagued with raging, entitled buyers who will call up the stores regarding the tiniest imperfections in their orders. It’s understandable that as the owner, you might not have the time to handle each one of these cases individually. However, a responsive customer support department can go a long way in terms of improving the public image and ratings of your website, which is invaluable to any online store.
Analysing the market
Market research is one of the fields you simply cannot afford to overlook if you’re trying to make it big on the Internet. The business of e-commerce is overflowing with subpar stores selling all kinds of things, with varying degrees of success. Your eCommerce virtual assistants can thoroughly dig into your market niche, compare your business with the competitors, and provide you with detailed reports on the state of that particular market.
Additionally, you can also deploy them to carry out operations that are more closely related to your website’s optimization, such as keyword research, as well as provide suggestions as to what you can do to improve upon your online presence.
The entirety of your business takes place on the Internet, but it does not absolve you of the responsibility to maintain a strong, professional presence on social media and online media outlets. It’s okay not to be the best marketer, but it’s definitely not cool to hack it in that area despite being aware of your flaws. Posting cringe-worthy stuff that links back to your website is a surefire way to lose customers and run your business to the ground.
A well-qualified eCommerce virtual assistant could be the answer you’re looking for when it comes to online marketing. Hiring marketing assistants is a commonplace occurrence and nothing to be ashamed of. You need a good strategy to stand out against the heap of mediocre e-commerce entities, and enlisting the services of a virtual assistant is one of the cheapest and most effective ways to get that done.
Naturally, as the business owner, you’ll have the final say on what your store’s inventory will look like, as well as who’s going to be sourcing your materials. Managing stock and inventory carries along a lot of menial and uninspiring responsibilities, though. They include updating product lists as well as making sure the live information on your website is up to date. Virtual assistants are more than qualified to handle these tasks, leaving you to deal with more pressing matters.
Creating press releases and sharing information regarding your e-commerce business with the public consumes a lot of time and creative energy you could use to improve your store. A virtual assistant that is well-versed in the English language can bring your PR game to a whole new level, not only preparing press releases, but also chasing after partnerships, earning backlinks, and more.
E-commerce is a tough business to get into. If the overwhelming workload and constant time pressure have caught you by surprise, virtual assistants might just be what you need to get back on track with your store. With a wide variety of companies providing call center and office services at a fraction of what an onsite assistant would demand to be paid, these solutions are shaping up to be the way forward for e-commerce entities of all shapes and sizes.
Maciej Grzymkowski – an avid traveler with a particular affinity for Southeast Asia. I love to explore the differences between corporate cultures and ways of doing business in different parts of the world, and I’m always keen on adopting alternative and exotic solutions in my own work.