Homeware and furnishings retailer Dunelm is clearly doing something right.
The chain says it expects to beat original profit forecasts for the year as it cheered the launch of its new digital platform.
In June Dunelm, which mainly operates via large out-of-town stores, upgraded its forecasts for a second time in two months, citing good weather helping to drive strong trading.
In an update this morning to the stock market, Dunelm said, “Gross margins have been stronger than expected as a result of sourcing gains and better sell through. Operational costs remain well controlled and in line with our expectations.
“In light of the above, the board now anticipates that the full-year profit before tax will be higher than our previous expectations, assuming no significant change in consumer demand as a result of the outcome of the general election.”
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