Home Business NewsBusiness Brent Hoberman secures £6m funding for Made.com

Brent Hoberman secures £6m funding for Made.com

by LLB Editor
11th Jan 12 8:10 am

Lastminute.com founder Brent Hoberman seems to be on a roll with back-to-back business expansions as he raises £6m for his furniture start-up Made.com. Only last month, Hoberman announced the launch of his joint car renting venture with easyJest founder Sir Stelios Haji-Ioannou.

London-based venture capital firm PROfounders, of which Hoberman is a founder, and New York-based investment house Level Equity will invest in Made.com as it eyes expansion here and overseas.

Based in Notting Hill Gate, Made.com has 45 employees and recruits a new employee every week- a testimony to its six fold growth.  

Hoberman, who is chairman of the online furniture retailer, lauded the investment and tweeted: “Online furniture made.com raises £6m congrats to the team and their January sales worth checking out!”

Ning Li, chief executive of Made.com told LondonlovesBusiness.com that the new round of funding, and links with Level Equity, will provide the “perfect platform to enter the US market.”

“We are very excited – this presents a good opportunity for us to get the Made.com brand out to more people at home and internationally. We have been trading for a little over a year and a half we have experienced very strong sales, especially in the context of the recession.

“People are buying differently, being smarter,” Li told us. “They know they can move from the high street to online to get the same quality if not better but at a better price.”

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