Amazon has snapped up game streaming site Twitch for a whopping $970m (£584m).
The e-retailer has acquired Twitch in cash, making it one of the largest deals in Amazon’s history. According to various media reports, Google was also interested in buying Twitch but talks didn’t materialise.
Launched in 2011, Twitch is a service that lets people stream game play. As of July, Twitch had 55 million viewers.
Amazon founder Jeff Bezos said: “Broadcasting and watching gameplay is a global phenomenon and Twitch has built a platform that brings together tens of millions of people who watch billions of minutes of games each month.
“Like Twitch, we obsess over customers and like to think differently, and we look forward to learning from them and helping them move even faster to build new services for the gaming community.”
Twitch’s chief executive Emmett Shear said: “We chose Amazon because they believe in our community, they share our values and long-term vision, and they want to help us get there faster.”