Home Business NewsBusiness Achtung! Freakonomics author says marketers are like Gestapo

Achtung! Freakonomics author says marketers are like Gestapo

by
31st May 13 10:56 am

Freakonomics co-author Steven Levitt has compared marketers to the Gestapo, saying the roles of both require them to “make people think about things in the right way”.

Levitt said marketing today struggles to be “authentic”, saying the need for a marketing agency to hire an external advertising agency called authenticity into question.

Speaking to Marketing at the iEX Idea Exchange conference, Levitt added: “You would think that no one better than you would know about your product. Why don’t Procter & Gamble with the scale they are at, have their own advertising agency in-house? […]

“It is much easier to be flashy if you are not tied down to what’s real. If you are judged not by the ultimate impact of the campaign, but by how the campaign looks and feels, I think authenticity is just a headache.”

You need to read:

The top 10 most complained-about ads of 2012

15 major threats and opportunities you can’t ignore, according to Martin Sorrell

SECURING BRITAIN’S FUTURE
Boris Johnson, Martha Lane Fox, Xavier Rolet, Doug Richard & more than 25 other London leaders share letters on how to safeguard our economy

London’s top 20 flexible workspaces

 

Leave a Comment

CLOSE AD

Sign up to our daily news alerts

[ms-form id=1]