Home Business News A third of adults plan to switch energy provider this year

A third of adults plan to switch energy provider this year

by LLB Reporter
10th Feb 22 10:36 am

Research from Zen Internet has revealed over a third of UK adults (36%) are ready to switch energy providers in 2022. And, this isn’t the only thing people are considering changing. A third of UK adults (33%) plan to switch broadband providers this year.

Nearly a fifth (19%) reference value for money as a key factor for switching and 40% state sustainability is now a considered factor when selecting their utilities provider.

Switching it up

With more people working from home and spending time indoors again at the start of the year, a third (35%) reported the need for connecting an increased number of devices, thus requiring more bandwidth from their broadband service.

The same number (33%) also experienced more issues, including outages, than previously.

Of those who did take the leap and switched broadband in 2021, nearly two thirds (63%) revealed that switching was easier than they thought it would be. With the 2020s deemed the decade of full fibre, 14% of UK broadband users also switched to access better technologies such as full fibre, a reflection of growing demand across the country.

Paul Stobart, CEO at Zen, said: “The start of a new year is always an ideal time to set resolutions and goals, get finances or savings in order, or in today’s world make changes to help reduce one’s impact on the planet. For households looking to switch, it’s crucial to not only consider the price points, but the quality of service, the customer experience and the eco-credentials, given these are the real differentiating factors from one provider to the next.”

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