How many loyalty cards do you own?
Many British shoppers are happy to sign up for retail loyalty cards but many don’t even use them.
This comes after research found by Nielsen that a massive 89 per cent of British consumers belong to a loyalty scheme, a total of 63 countries were surveyed.
Only Finland has a higher membership rate. The British people belong to an average of 3.6 schemes.
A total of 30,000 consumers were surveyed, 501 of these people were British. The research suggested that only half of UK shoppers would actively buy from a retailer with a loyalty card scheme in place.
A total of 55 per cent said they shopped more at retailers with loyalty schemes.
Mike Watkins, Nielsen’s UK head of retailer and business insight, told the BBC: “This suggests Britons simply like the idea of signing up rather than actually using them – a ‘tick-box’ exercise – but the schemes are not personalised enough to keep them engaged,”
“The result being UK retail is drowning in a sea of loyalty cards.”
One of the most popular features of the loyalty card was cash back for consumers. Businesses are keen on the card as it offers them lots of information on a person’s shopping habits.
Just over half of the British people surveyed said they were comfortable with retailers collecting information about their habits in exchange for discounts.