Home Business News Watchdog to investigate Xiaomi’s £1 flash sale?

Watchdog to investigate Xiaomi’s £1 flash sale?

by Purvai Dua
13th Nov 18 1:22 pm

Chinese tech giant Xiaomi could face Advertising Standards Authority (ASA) investigation over its too-good-to-be-true launch offer, according to the latest reports.

The tech giant was offering some new smartphones for just £1 last week. However, as it turns out, the offer was too good to be true and the watchdog has received at least one complaint about the promotion.

The sale was heavily criticised on social media as well, primarily because the terms and conditions reveal that there were only 10 uber-cheap handsets available. Some hackers who looked at the code for the webpage discovered that the mechanism to manage the sale didn’t exist, and that many items were only ever labelled as “sold out”, even from the get-go.

Xiaomi has denied these accusations, and issued a statement as well:

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