UK’s #4 supermarket Morrisons sees sales drop

Morrisons saw sales fall 2.4% in the quarter to November (excluding fuel).

It blamed the sales drop on its failure to offer online delivery and its low number of convenience stores.

The fourth-largest supermarket in the UK said it will launch an online service in January, which it hopes to make available to half of UK homes by the end of 2014.

Morrisons has 69 “M local” convenience stores at the moment, having opened an ambitious 36 in the past three months alone. It plans to 100 open more in 2014/15.

But it all feels like too little too late when, for example, Waitrose has been steaming ahead online with Ocado for more than a decade, and Tesco Express is the ubiquitous brand squatting on pretty much every high street you can think of.

Do you think Morrisons will be able to bounce back? Let us know in comments below and @LondonlovesBiz