Tory and Green voters most likely not seen any campaigning activity since start of election

One in six Conservative (16%) and Green (16%) voters say they have not seen any campaign leaflets, party political broadcasts, social media ads or doorknockers since the beginning of the election – the lowest of all major parties – according to new research from Savanta.

Savanta has tracked the public’s perception of campaigning activity over the election, which has seen a big uplift in traditional campaigning measures such as leaflets (61%), but a more stable picture for social media campaigning.

Reform UK voters (71%) are now most likely to say they have received an election leaflet, with a 32 percentage point increase on two weeks ago (14-16 June).

One in five (21%) undecided voters say they have not received any kind of campaigning activity since the election started.

Shannon Delaney, Consultant at Savanta said, “Traditional forms of campaigning such as dropping leaflets seems to have seen a big uplift in the final weeks of the election. It may be that social media campaigning isn’t really registering with some people, with a relatively stable picture despite an uplift in ad spending.”

“Reform UK’s numbers could mean one of two things – either their GOTV operation is better than anticipated, or these voters are receiving a deluge of campaigning materials as parties fight for their vote. Conservative voters are still most likely to say they haven’t seen any kind of campaigning activity.