Creative Operations has taken an increasingly prominent role over the last couple of years, and 2019 is set to be another busy year for creatives, under pressure to create more, of it faster, do it better and do it cheaper. Screendragon have reached out to over 200 creatives to put together their latest report on the state of creative operations in 2019.
The report goes into detail about the challenges creative leads will face in 2019, particularly the fact that there is still a big gap when it comes to leveraging technology and streamlining processes for greater efficiency. For example, creative briefs were found to be a major pain point for creative leaders with over 60% of creative leaders saying that ‘briefs missing key information’ was their biggest challenge with the creative brief process. For more of the report, visit here.
The infographic below goes through some of the report’s key findings: