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Superdry shares plunge as it issues another profit warning

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Superdry shares plunged more than a third today after the fashion chain warned on profits for the second time in less than three months.

Blaming unusually warm weather for .the slump, Superdry said a “difficult trading period” had knocked £11m off profit last month and it expected to take another hit in December if trading conditions did not improve.

It said its underlying profit before tax could almost half to between £55m and £70m in the year ending April 2019, compared with the £97m made in 2017-18.




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