Home Business NewsBusiness Pets at Home pepped up by pet boom

Pets at Home pepped up by pet boom

by LLB Reporter
23rd Nov 21 12:27 pm

The race to buy pets during the pandemic has pepped up Pets at Home no end. Many people introduced a feline or canine addition to their household during lockdown and now these furry friends need looking after.

Where Pets at Home deserves credit is in sharpening its proposition to take advantage of this wave of new business.

Demand not just for goods like food, treats and toys but also for veterinary and grooming services has shot up and Pets at Home has been well placed to take advantage as previous investment in boosting its paw print and adding new expertise has paid off.

“With an enhanced digital offering, which includes customers being able to contact and interact with staff through live feeds from the comfort of their own home, and a burgeoning VIP loyalty card scheme, Pets at Home has been able to take market share from smaller, less robust competitors and protect its position from the threat posed by non-specialists like the big supermarkets,” said AJ Bell’s Russ Mould.

“The main cloud on the horizon is the looming departure of the man who helped make all this possible: current CEO Peter Pritchard.

“His will be a hard act to follow when he walks away next summer, though at least he leaves a business which is in very healthy condition.”

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