Comparison site MoneySuperMarket has made an encouraging start to 2023 as people become more active in switching to save money on credit cards, car insurance and the rest.
Holidays tend to lift the mood and they are undoubtedly boosting sentiment at MoneySuperMarket, as people get online to seek out the best deals to insure their latest trip.
AJ Bell’s Russ Mould said: “The post-Covid return of travel insurance has helped to make up for the pause in switching in the energy market as deals dried up amid surging wholesale prices. Now there are hints energy could be coming back before too long.
“There is an argument that MoneySuperMarket’s services have never been more crucial. With households watching every penny the incentive to look for a better deal on regular bills is as high as it has ever been.
“Price comparison remains a highly competitive market and that means a chunky marketing cost for MoneySuperMarket to keep its brand front of mind. Though it does have an advantage due to its longevity and existing brand awareness.
“The company is also innovating to offer services around areas like automatic switching and partnerships with third parties to help give customers a greater depth and breadth of information to make their decisions.”