The bleaker it gets at home the more desperate people seem to be to jet away. Perhaps it’s no surprise people will do everything they can to afford a week in the sun to escape the literal and metaphorical clouds at home.
And with Britons racing to book holidays it is a natural progression to see Jet2 upgrade its profit outlook.
As evidenced by its market share gains in recent times, Jet2 is being rewarded for good customer service and for treating travellers with a measure of respect which was conspicuous by its absence at some other operators during the pandemic.
AJ Bell’s Russ Mould said: “It took rapid action to cancel flights and refund customers rather than leaving people in limbo and inevitably this has helped build trust in the brand.
“It is good to see that being upfront with people is something which pays off. While Jet2 still faces turbulence as household budgets remain under pressure and fuel costs remain elevated, its management team’s careful stewardship of the company should put it in a good place for the longer term.”