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ITV warns over first half as advertising falls

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Broadcaster ITV has warned they expect half year advertising revenue to fall by 6% as they have been hit with Brexit uncertainty.

The broadcaster reported a 7% fall in advertising revenues for the first quarter of 2019 due to Easter and Brexit impacting the demand for advertising.

In March revenues fell by 16% and ITV has warned they expect revenues will plummet by around 20% in June.

Carolyn McCall, chief executive said, “We remain confident that we will deliver good organic revenue growth in ITV Studios over the full year and have already secured over £120 million more revenue for 2019 than at the same time last year.

“We have a solid slate of new and returning programmes in the UK and internationally including Snowpiercer, World On Fire, Line Of Duty, this year’s most watched programme in the UK, Zero Zero Zero, Hell’s Kitchen, Love Island and I’m A Celebrity … Get Me Out Of Here!”




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