Home Insights & Advice How your business can take the next step in 2022

How your business can take the next step in 2022

by John Saunders
6th Dec 21 5:07 pm

Over the course of the last couple of years, it has very much felt like we have all been reacting to world events. These seismic changes have been happening to us, and we have rarely found ourselves in the position where we can enact change. We have not able to take big steps forward and growth has been delayed. We have been in a waiting game as we wait to see what the next government announcement would be, what the new guidelines were, and how the market as a whole would start bouncing back. It has been a long time coming, but we are finally starting to feel that sense of renewed optimism. We are starting to see those reasons to be cheerful. It is finally time to start taking those steps towards the next level for your business.

But it is important to note that there is still a lot of apprehension out there. There is still an awful lot of uncertainty in several areas that will impact business over the next twelve months and beyond as Brexit issues continue to make themselves known. Optimism is crucial to success, but you also need to make sure that you are taking the right steps to protect your company. Here are sensible ways that you can move your business forward while keeping your risk to a minimum.

Look for where you can prioritise flexibility

As we all know, one of the most important skills that we all had to learn recently is how to roll with the punches. As we saw doors and windows of opportunity slamming shut, we had to figure out how we could pivot. As revenue streams dried up, we had to ask ourselves where we could turn next. Whether it was postponing a launch date or completely rethinking our sales strategy, every business has had to stay on its toes and think about how it could continue to make money in a difficult time.

As we look ahead into 2022, many of the issues that drove our need for flexibility could continue to have an impact. Even discounting the chance of further lockdowns, we are going to continue to hear about supply shortages, for example. The question is: how can you give yourself as much room to manoeuvre as possible? There is no one answer to this question but freeing up as much budget as you can and rethinking the need for a centralised workspace will certainly help. There is still an awful lot of discussion and debate about whether the return to the office is sensible. What’s more, there have been reports that workers would be willing to take a pay cut in order to continue working remotely.

Prioritise communication going forward

As a business grows, communication can sometimes be an issue. Everyone has more on their plate, people are moving onto different projects, and time is never on anyone’s side. If you want to make sure that your growth goes as smoothly as possible, you need to make sure that everyone is on the same page. If you are adding departments to your business, create a clear hierarchy and sign-off structure so that no time is wasted, and confusion is minimised. Think about investing in a good project management software that will allow you to keep track of every stage of every project. This will be particularly useful if your business is continuing to work remotely.

Remember that as a business owner, there will always be the temptation to try to oversee everything yourself. While there is nothing wrong with wanting to understand every aspect of your business, it is crucial that you remember that the best work happens when you hire the right people, give them the tools that they need, and let them get on with it. This brings us to our next point.

Find the right people for the job

One of the most exciting parts of business growth is finding new people to bring on board. Expanding a team is always a sign that your company is heading in the right direction, but it is crucial that you make the right decisions. It is an interesting time in the UK job market right now, as there are a huge number of openings and a shortage of workers in key areas. However, there will be a lot of people who are reconsidering their options in the wake of recent events, and you can rest assured that if you post a job opening, you will receive a huge number of applications. The trick is finding the right people.

It is important to remember that you need to make sure that your job listing is concise and contains all the relevant information. Be crystal clear on what you are looking for. If you are open to applicants who may not have direct experience but may have applicable skills, say so. If you only want to talk to people who are willing to come to work in person, make that clear. The less room for interpretation you create, the more time you will save when it comes to the next stage. And speaking of saving time, one of the most tedious and time-consuming steps is going through each and every job board and putting your listing up. If you want to make sure that you are giving yourself the best possible chance of finding the ideal candidate, use this platform to post a job. Hiring People lets you advertise on over 100 job boards with 28-day campaigns and streamline the recruitment process for one flat fee.

Look after your employees

There have been a number of stories in recent months about the waves of people leaving their current jobs, especially people in the older generation. We all know how crucial our employees have been during the last couple of years and no business will have survived without pulling together as a team. We are sure that you will have provided your employees with as much support as possible during recent events, and as you gear up for growth, you need to ensure that you do not take your eye off that ball. Look for ways that you can continue to demonstrate to your staff that they are part of the journey. Think about providing incentives to train towards new positions and develop skills that will be essential to the business’ next steps.

For example, one of the most exciting areas of development right now is in AI technology. AI tech is being used everywhere from the chatbots that greet you on a business’ homepage to creating targeted digital marketing campaigns. AI software can save your business a huge amount of time, but it is most effective when it is being used in tandem with an experienced employee who is able to deploy it correctly. This is just one of the areas where training your staff now can give you a head start on the competition. You should also look at what health care options you are providing. Mental health will continue to be a priority, but a good basic healthcare package should be a part of every business.

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