Yep, it’s true
UK’s biggest supermarket chain Tesco is rolling out an intiative in which a free selection of apples, citrus fruit and bananas will be offered to parents at the start of their shopping trip in 800 UK stores.
Maria Simpson, a Tesco worker at a Lincolnshire outlet, came up with the idea after the retailer became one of the first retailers to remove fruit from its checkouts.
Tesco expects to give away 1m pieces of fruit each month as part of the new healthy eating push.
“We are Britain’s biggest greengrocer, so we want to make it easier for parents to get their children eating more healthily,” said Tesco’s UK chief, Matt Davies. “As a dad, I know it can be tricky getting children to eat their fruit and vegetables, so we’re hoping this initiative will help create healthy eating habits that will stay with children as they grow up.”
The British Heart Foundation hailed the new idea. Its chief executive, Simon Gillespie, said: “It’s a positive step towards improving children’s health throughout the UK and helps parents ensure their children get their five portions of fruit and vegetables every day.”