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Hospitality primed for business travel boom

by LLB staff reporter
12th May 21 9:56 am

A new wave of unconventional workspaces are replacing five-days-a-week office work according to research by Point A Hotels.

Their new Business Travel Report has found that, as Brits move out of major cities, employees are seeking out alternatives to both traditional office spaces and home working setups.

Across the last six months, as social distancing restrictions have been eased, employees have made hotels (21%), cafes or restaurants (11%) and shared co-working spaces (10%) their workplaces of choice.

These ‘post-pandemic’ commuters say that splitting their time between the office and other workspaces guarantees them a better work life balance (74%), a reduction in stress from not having to commute daily (60%), and a savings boost from the lack of travel expenses (39%).

The boom in ‘WFHotel’ arrangements has coincided with large numbers of Brits breaking rank and moving out of London and the UK’s other major cities. For many of them, the prospect of a daily commute is now out of the question – only 27% said they would continue to work full-time from the office. Instead, the new norm will see workers embrace a ‘half-week commute’ where they spend two to three nights at inner-city boltholes, be they hotels, private rentals or second properties.

Of those who had ‘WFHoteled’ in the last six months, almost two thirds said that the lack of daily commute was critical to their new, post-pandemic working life (63%). Hotel working also meant employees could attend face-to-face meetings more easily (42%), boost their productivity (40%) and, interestingly, escape the tribulations of co-living with flatmates (20%) – which jumps to almost one in three (31%) employees aged between 18 and 25.

To cater for this growing demand, Point A Hotels has announced a long-stay membership, which allows guests unlimited overnight stays for £750 per month. Undercutting average London rental prices for a one-bedroom property in a central borough by over £850, the ‘A-List Explorer’ membership allows guests to set up an all-in-one second home and office in the heart of the city, whether that be in London, Edinburgh, Glasgow or Dublin.

Additionally the brand has also announced an ‘A-List Traveller’ membership which gives customers exclusive access to 20% of rooms annually with additional perks ranging from discounted access to local partners and complimentary breakfast and hot drinks stays.

Nic Wenn, Managing Director at Point A Hotels, commented: “We believe the past year has simply accelerated a change to a much more flexible way of working that started well before the pandemic.

We have introduced our A-List Explorer and Traveller programme to give much more flexibility to our guests as we do predict more people will have a need for a city-centre base, either weekly or on a long stay basis. Our pricing offers guests the opportunity to stay in premium central locations, be hosted by our fantastic Point A team at less than some pay for a single room”

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