Supermarket chain Iceland has seen sales soar as people are stocking up on frozen food as the coronavirus outbreak spreads across the UK.
Richard Walker, managing director of Iceland said there’s no need for shoppers to panic-buy as the supermarket chain has reported they have “no supply issues” despite the virus outbreak.
Walker warned that panic buying could harm vulnerable and elderly customers.
Speaking to PA Walker said, “Sales are definitely ahead of forecasts for the past week.
“People are choosing to stock up on frozen and our deliveries are above expectations as well.
“We’ve had no problems with supply or stock whatsoever, although obviously demand has been high.
“I think customers also have a responsibility to shop responsibly as not everyone can afford to stockpile.
“It’s important we all work together.”
The online supermarket, Ocado has placed limits on shoppers restricting them two bottles of anti-bacterial had gels and just packet of toilets rolls. Last week Ocado said their delivery slots are filling up rapidly with larger orders.