Supermarket wars continue
Tesco CEO “Drastic Dave” is living up to his name as the supermarket giant has grown its market share for the first time since 2011.
According to figures from Kantar Worldpanel, the retail giant grew sales by 1.3 per cent in the 12 weeks to October 9 – its first sales growth since March 2015.
Tesco was the only one of the ‘big four’ supermarkets to grow sales during the period. It now holds a 28.2 per cent chunk of the UK grocery market, against 28.1 per cent a year ago.
Fraser McKevitt, head of retail and consumer insight at Kantar Worldpanel, said Tesco’s own-label lines and its ‘Farm Brands’ produce should be thanked for the supermarket’s stellar performance. It attracted a total of 228,000 more shoppers through its doors during the 12 weeks.
“Sales growth has been strongest among family shoppers, while improved trading from its larger supermarket and Extra stores has supported this month’s gains,” he said.