Dr Martens has warned that due to the US tariffs they are expecting to take a multimillion-pound hit and they are being forced to pass the extra costs on to customers to offset the impact.
The footwear retailer said they are expecting to see a “high single digit” million-pound impact from Donald Trump’s tariffs in their full-year tariffs.
Dr Martens are still on track for their full-year forecasts of underlying pre-tax profits between £53 million to £60 million, this does not include the US tariff hit.
Dr Martens said, “This aim has driven both the actions we have taken and the timing of those actions.
“We expect to fully mitigate the impact of increased tariffs for 2026-27 and beyond through continued tight cost control, flexible product sourcing, and targeted adjustments to our USA pricing policy.”
Ije Nwokorie, chief executive of Dr Martens, said, “Our brand is strong, as evidenced by the 33% increase in shoes volumes and the successful launch of new products such as the Zebzag Laceless boot and the 1460 Rain boot.
“While it’s still early days, we are happy with the advances we’re making and are seeing green shoots.
“While the marketplace remains uncertain and consumers are cautious, and our biggest trading weeks are ahead, we are confident in our plans for the year.”
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