Dr Martens has announced they have seen a fall in sales over the past quarter as the British bootmaker scaled back discounts.
On Tuesday Dr Martens revealed that revenues are to broadly flat for the year, which comes at a time the company is under a major turnaround.
Dr Martens said they have made “good progress” with their strategy and are on track to improve the businesses profits.
The bootmaker are expecting a £15 million impact from currency rates, Dr Martens said they are raising their guidance of £10 million.
Ije Nwokorie, chief executive of the business, said, “This is a year of pivot, as we make the necessary changes to our business to set us up for future sustainable growth.
“I remain laser focused on executing our new strategy and we will deliver all four of our strategic objectives for full-year 2026.
“We have continued to improve the quality of our revenue through a disciplined approach to promotions and this represents a headwind to overall revenue, particularly in ecommerce.”
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