British luxury brand Burberry has announced today that it would no longer burn millions of pounds worth of unsold goods or use real fur in its collections.
Burberry’s chief executive, Marco Gobbetti, said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success. We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
The label, which is due to produce its first collection under new designer Riccardo Tisci, also said it was committed to becoming more socially and environmentally responsible after it admitted burning £28.6m worth of goods in its last financial year.