As the youngest generation to enter the workforce, Generation Z is quickly becoming a significant group in today’s labour market. Born from 1997 onwards, Gen Z is known for their technological savviness, entrepreneurial spirit and awareness of diversity and inclusion. As employers continue to navigate the changing workforce landscape, it’s essential to understand the unique characteristics of this group and how to best attract and retain them.
Here are some things employers should know about Generation Z in the workplace.
1. They value flexibility
One of the most important things to understand about Gen Z is that they value flexibility. They grew up in a world where technology allowed them to have immediate access to information and connect with people worldwide.
As a result, they prefer a work environment that allows them to work remotely and have a flexible schedule. However, this isn’t to say that they don’t understand the need for a traditional office environment.
According to The Future of Work: 8 Trends in Workplace Transformation Report by Cloudbooking, when asked to choose their ideal working environment, only 11% of Gen Z workers selected full-time working from home — the lowest among the five age groups participating in the survey.
The key is choice. Allow Gen Z workers to choose how and when to work, whether it’s remotely, in the office, or on a hybrid work schedule.
2. They want to make an impact
According to a study by marketing agency LEWIS, only one in five Gen Z job seekers would work for a company that did not share their values. This isn’t surprising given Gen Z’s reputation for being a socially conscious generation that wants to make a difference in the world.
They value companies with a clear mission and purpose beyond just making a profit. Employers who prioritise social responsibility and offer opportunities for employees to volunteer or participate in philanthropic activities are likely to attract and retain Gen Z workers.
3. They prefer collaboration
Gen Z is a generation that values collaboration and teamwork. They grew up in a world where social media and other digital tools allowed them to connect and collaborate easily. Employers who create a work environment fostering collaboration and teamwork will likely attract and retain Gen Z workers.
This desire for social interactions is also why many Gen Z workers are concerned about full-time remote work setups. A poll by Generation Lab found that 74% of recent graduates and college students were worried about losing a sense of community in the workplace; 41% were concerned about the lack of mentorship opportunities.
4. They value professional development
Gen Z is a generation that values continuous learning and professional development. They grew up in a world where information is readily available and constantly changing. As a result, they prefer to work for companies that offer opportunities for training, development, and growth. Employers who invest in the professional development of their employees will likely attract and retain Gen Z workers.
5. They prefer authenticity
Gen Z is a generation that values authenticity and transparency. They grew up in a world where information is readily available, and they can quickly spot fake or insincere messaging. Employers who are honest and transparent in their communication and marketing are likely to attract and retain Gen Z workers.
 | Author: Jane Holmes Jane Holmes is the Head of Marketing and Communications at Cloudbooking, a workplace management software provider helping companies build human-centric, hybrid workplaces that improve employee experience and workplace utilisation. Socials: LinkedIn |
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