A new survey has revealed that jewellery is the most common gold investment across the UK, but despite physical gold coming out on top, exchange traded funds (ETF’s) are growing in popularity.
The experts at The Gold Bullion Company have conducted a survey exploring public awareness and engagement with gold investments.
They asked 2,000 people in the UK about their familiarity with gold opportunities, the types of gold items they’ve invested in, and their other investment ventures.
Nearly half of respondents (48.3%) haven’t invested in gold at all, showing that while awareness may be high, actual participation in gold investment is more limited.
Gold jewellery is the most popular choice among those who invest, with 20.1% of people opting for this form of gold.
Gold exchange-traded funds (ETFs) are the second most popular option, with almost one in five (17.5%) respondents investing in them.
This shows an interest in accessible gold investment forms that don’t require storing the precious metal.
Gold coins are the third-highest form of gold investment. Nearly one in six (13.4%) people have bought one previously.
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