Tesco made a grand entry in the tablet market yesterday with the Hudl, a £119 seven-inch device to try and give Apple and Amazon a run for its money.
Features include a 1.5Ghz processor, 6GB of memory (with can be extended to 48GB), wifi, Bluetooth, a micro HDMI port and nine hours of video battery life. It comes with a range of in-built apps – including YouTube and Google Chrome – and users can download new apps on Google Play.
Unlike other tabs on the market, the device comes in a range of bright colours, including black, blue, red and purple.
So will the tablets fly off shelves? Here’s what analysts have to say:
Rory Cellan Jones, technology correspondent, BBC: What is immediately clear is that Tesco is taking its tablet very seriously”
“Unlike some cheap Android tablets launched by other unlikely firms – remember Next’s attempt? – this looks a competitive and reasonably high-spec offering. It runs the latest version of Android, has a 1.5 GHz processor, an HD screen and expandable storage.
“The 7in device looks at first sight like any other small Android tablet – the Tesco content is mostly hidden under a “T” logo at the bottom left. Tapping here takes you to services like online shopping and the Blinkbox on-demand film service, bought by Tesco a couple of years ago.”
Samuel Gibbs, tech writer, The Guardian: “The price sets the Hudl apart”
“…It’s the price that really sets the Hudl apart. Even at the full price of £119, it’s £80 cheaper than Google’s Nexus 7 and £150 cheaper than Apple’s iPad mini.
“And though Amazon’s Kindle Fire is £99, the Hudl has a superior processor and interface.”
Chris Martin, staff writer, PC Advisor: “Much better than we expected”
“Despite the budget price, the Hudl has a reasonably solid specification. Much better than we expected, in fact. The Hudl has a 7 in screen matching the Nexus 7 and Kindle Fire but has been designed to be used in landscape mode. You can still use portrait if you wish. The resolution is decent at 1440 x 900 and viewing angles are good which, to be honest, we weren’t expecting.”
John McCann, writer, Tech radar: “In terms of design the Hudl doesn’t break any new ground”
“In terms of design the Hudl doesn’t break any new ground. Its rubberised rear feels familiar while providing a decent level of grip, which will be vital when it’s undoubtedly palmed off on children in an attempt by parents to shut them up.”
Carly Page, tech correspondent, The Inquirer: “At £119, Hudl is a steal”
“The Tesco Hudl tablet, considering its specifications, is a steal at £119, and we’ll be surprised if it doesn’t fly off shelves this Christmas.
“However, while its specifications are impressive we’re not sure it’s going to appeal to a market as large as Tesco might be hoping for, given that the firm’s own customisations can’t be switched off on the Android tablet.”