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Revealed: The most profitable clubs to live near

by LLB Reporter
15th Aug 18 7:29 am

The wait for the new football season is over with fans throughout the capital braced to splurge on new kits, match tickets and everything in between in the coming months in support of their team. But now, football fanatics wondering what it would take to progress their fandom to the next level by moving within a stone’s throw from where their heroes play each week need wonder no more, with the launch of first ever London Football Property League Table today.

The alternative league table is based on a study from Proportunity – a new tech start-up which offers first time buyers an opportunity to get a foot on the property ladder in London through a unique approach to lending, which uses machine learning to accurately forecast future property prices.  Its new league table ranks each London-club based on the cost per square metre for a flat on the street the ground is located and reveals the top growth hot spots via its AI model.

Unsurprisingly the findings spell bad news for fans of Fulham and Chelsea, with the research revealing these two West London clubs are far and away the most expensive teams to live near, with flats on Fulham Road and Stevenage Road costing a whopping a £10,466 and £8,873 per square metre, respectively. But anyone with the cash to splash can expect to experience great growth rates on property prices in these areas, as they finish 2nd and 4th out of all twelve London clubs in terms of growth predictions over the next year.

Spurs meanwhile aren’t just the kings of North London when it comes to matters on the pitch – finishing 14 points above local rivals Arsenal last year – but also off it as well, with data revealing that homes in the vicinity of Spurs’ new ground are almost three times cheaper than those near the Emirates (£2,836 in comparison to £7,478) and is in fact the lowest of all London clubs.

Spurs’ chairmen Daniel Levy is well-known for being a shrewd businessman in the transfer market, and new insight would suggest that fans would be smart to channel the longstanding owner of the club by snapping up a house within a stone’s throw of their new stadium – with property prices in the area having grown 9% in the past year, according to official data from Proportunity – the highest out of any other London club.

The data goes on to show that fans of Crystal Palace and QPR that may be eyeing up a move closer to Selhurst Park and Loftus Road to mark the 2018/19 season may want to think again, with these two areas experiencing a 9% decline in growth over the same time period.


League Ranking            Price per square meters

  1. Tottenham Hotspur                 £2,836
  2. Crystal Palace                        £3,523
  3. Charlton Athletic                     £4,121
  4. Wimbledon                             £5,048
  5. Millwall                                    £5,110
  6. Brentford                                 £5,622
  7. West Ham                               £5,978
  8. Queens Park Rangers            £7,263
  9. Arsenal                                    £7,478
  10. Fulham                                  £8,873
  11. Chelsea                                £10,466


League Ranking            Growth over the last year

  1. Tottenham Hotspur                 9%
  2. Chelsea                                   4%
  3. Charlton Athletic                      2%
  4. Arsenal                                   -1%
  5. Millwall                                      -3%
  6. West Ham                                -4%
  7. Fulham                                     -5%
  8. Wimbledon                               -6%
  9. Brentford                                  -6%
  10. Crystal Palace                       -9%
  11. Queens Park Rangers          -9%


League Ranking (Forecast growth for the NEXT 12 months, based on Proportunity’s AI model)

  1. West Ham
  2. Fulham
  3. Arsenal
  4. Chelsea
  5. Millwall
  6. Tottenham Hotspur
  7. Wimbledon
  8. Brentford
  9. Queens Park Rangers
  10. Charlton Athletic
  11. Crystal Palace


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