OnePulse, an innovative online platform that empowers global brand and product leaders to gain real-time-feedback from a community of thousands, has secured a follow-on investment of £420k investment from Blackfinch Ventures.
With offices in the UK and US, OnePulse will use the funds to grow teams in both continents, allowing the business to continue its global expansion and build on its existing international client base which includes brands, such as Netflix, TikTok, Coca-Cola, M&S and Channel 4.
This is the third round of investment in OnePulse for Blackfinch Ventures, part of the Blackfinch Group, a leading investment manager committed to helping individuals, businesses and communities to thrive. Blackfinch Ventures previously invested £1.5m into the company in 2021 and £2.1m in March 2022.
Having already established a large community of mobile app members in over 50 countries who participate in regular, targeted surveys known as ‘Pulses’, the OnePulse technology provides instant access to verified respondents and delivers results in real time. This allows for rapid insight gathering for business leaders to narrow their field of research, increase the speed of innovation and focus their product and marketing efforts. As a result, OnePulse is giving consumers a voice in the heart of the business decision making process whilst dramatically reducing wasted resources for the business.
Run by CEO Mike Billingsley, an experienced entrepreneur with a background in marketing technology, alongside OnePulse founder and CTO Cameron Gordon, a former Business Intelligence Lead at the Commonwealth Bank in Australia, the latest investment follows a significant period of growth for the organisation.
Over the past two years, the business has more than doubled its revenues and has launched in eight new global territories.
Dr Reuben Wilcock, Head of Blackfinch Ventures, said that his team of entrepreneurs, ex-founders and technical experts had been impressed by OnePulse’s strong track record, impressive client base, and the opportunity to capitalise on the growing online research market – estimated to be worth more than £5bn.
He said: “OnePulse is an impressive platform that is revolutionising the way that brands engage with their audiences. The ability to reach such a large cohort within a matter of minutes drastically cuts down the amount of time that businesses need to spend on the development and delivery of a new product or service, and it means consumers are able to get what they want, when they want it.
“Further to the first investment in 2021, we have seen the business grow its revenue and expand its headcount, while continuously evolving and adapting their product and service offering to meet the needs of their clients and reaching into new territories.
“Having worked to support and mentor the leadership team over the last few years, we are confident that they have the right technology, structure and team in place to continue that positive growth trajectory.”
With a 10-minute average completion time to deliver 500 answer and the ability to refine targeting with over 70 demographic points, OnePulse makes it easy for businesses to connect directly with the audiences that matter most and get real-time answers that will drive their business forward.
Billingsley said: “We’ve paired powerful technology with a built-in community of engaged respondents to create a seamless experience for clients who want to take research into their own hands. OnePulse empowers them to achieve real-time “aha” moments, so they can make bold business decisions with more speed and accuracy than ever before.”
Architectural paint and exterior wood care supplier Behr Paint recently used OnePulse to cut its product innovation timeline down from 8 weeks to 8 hours.
The platform is flexible enough to be used to carry out a variety of studies, such as opinion polling, to determine awareness, attitudes towards and usage of a product or service, as well as facilitate insights gathering, concept validation and creative testing.