ImageRights International, the world’s leading copyright enforcement service, today announced the opening of its second European office. Following the launch of its German office, its new London office will improve its accessibility to European photographers and photo agencies as well as expand its recovery operations in the UK to accommodate the increasing number of cases pursued through the IPEC small claims track.
ImageRights protects the intellectual property rights of professional photographers, ensuring they are compensated for the unauthorized use of their photos and other visual content. Its expansion comes at a time when industry conversation around copyright rules in Europe is under the spotlight, as Article 13 of the controversial EU Copyright Directive has become enacted.
Joe Naylor, CEO of ImageRights said, “Video piracy and music rights have taken center stage in the debate around copyright for too long, while photographers and photo agencies continue to have their work stolen and misused.
“By expanding our presence in the UK, we intend to raise awareness of image theft and penetrate the mainstream debate around copyright with the message that image misuse will no longer go under the radar. ”
In an effort to intensify copyright enforcement in Europe, ImageRights has developed its own artificial intelligence (AI) technology, which, combined with the proprietary web search and image analysis algorithms, to can analyze millions of web domains to support in the pursuit of copyright enforcement.