Home Insights & Advice How to effectively market your eCommerce business

How to effectively market your eCommerce business

by John Saunders
25th Nov 21 10:29 am

If you have a thriving offline business, you’re no stranger to marketing, but if you’re transitioning to the online sphere or starting from the ground up, eCommerce marketing can feel foreign. With your online store, you’ll be able to reach more prospective customers than ever before as long as you learn marketing tricks that apply specifically to Internet-based businesses.

Five marketing tactics to promote your online store

No matter what you decide to sell, whether it be Valentine’s roses or software, use the following five tactics to drive traffic to your new or current online storefront.

1. Utilise and build your email list

Collect as many email addresses as you can from customers, prospective clients, or people who are interested in your online events. Once you launch a new product or service, you’ll be able to send an email to everyone on your list informing them about your promotions or discounts.

Emails continue to be one of the most effective marketing tools on the Internet, so make good use of it. Place pop-up boxes or in your sidebar to earn more emails. Use small promotions, like 10% off their purchase or free shipping, to encourage long-term sign-ups.

2. Optimise Your website for SEO

Search engine optimisation (SEO) is a set of guidelines issued by Google that help websites appear on the front page of search engines. When you first start using SEO, keep your target audience in mind. Ask yourself: “how does my target audience talk about my products?”

From there, you can start creating product titles, descriptions, posts, and images that’ll attract new customers and keep current purchasers loyal. Always ensure that your content naturally uses language your customer uses, even in your headlines, meta descriptions, and title tags.

3. Try out Google ads and social media ads

Google Ads are useful for search engine marketing because it gives you the opportunity to bid on keywords. Getting the “top spot” on Google unfortunately requires a bit of ad spending. If you do manage to achieve this goal, you’ll effectively drive new traffic to your website.

Alternatively, you could advertise on social media. Social platforms are a great place to focus your ad spending because a lot of people spend their time there. Still, you have to pick your platforms strategically. Research where your customer base prefers to hang out and start there.

4. Partner with complementary brands

Complimentary brands can help you cross-promote your products. For example, if you run a haircare brand, you could partner with a saloon to stock your products. These partnerships can help you reach a whole new yet relevant audience who’ll be interested in buying from you.

Cross-promotions can vary depending on your industry. Top-of-funnel activities, like appearing on a hair care podcast to promote your products, is another form of cross-promotion. Depending on the time of year, you could even bundle and sell complementary products together.

5. Consider using influencer marketing

Influencers have a large audience and attract plenty of visitors to their websites and social media platforms. Since they have the ability to “influence” user spending, they can be a valuable marketing resource. Influencers increase brand awareness, followers, and overall engagement.

Common influencer marketing tactics include asking them to write a guest blog post, paying them to promote your products via social media, or reviewing your service on their website. Although influencer marketing has a reputation for being expensive, it can be done without much cash flow. With the right influence, you’ll receive a hefty return on your investment.

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