Hovis, the 134-year old British bread brand, has been snapped up by UK private equity firm Endless.
The deal followed a bidding war which ended with joint owners Premier Foods and US-based Gores Group selling the brand to Endless for an undisclosed sum.
Sky News estimates the deal to be worth £100m.
Premier, which had a 49% stake in Hovis, said it was to receive proceeds of £37m.
Leave a Comment