Last Friday FIFA announced that alcohol sales at Qatar World Cup stadiums are banned which is thought to have been motivated by pressure from Qatar’s royal family.
Budweiser struck a $75 million deal with FIFA to be the official sponsor and will reportedly seek some $47 million from FIFA after the 11th hour decision to ban alcohol inside stadiums
Anheuser-Busch InBev who owns Budweiser and many other brands has another deal in place worth around $112 million for the 2026 World Cup in the US, Canada and Mexico.
According to The Sun Budweiser will be looking for a $47 million reduction of the $112 million deal for the 2026 World Cup.
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Budweiser is reported to be paying FIFA £62.86 million every four years to be a top sponsor, they tweeted today saying, “Well, this is awkward” which was later deleted.
A FIFA spokesperson said in a statement last week, “Following discussions between host country authorities and FIFA, a decision has been made to focus the sale of alcoholic beverages on the FIFA Fan Festival, other fan destinations and licensed venues, removing sales points of beer from Qatar´s FIFA World Cup 2022 stadium perimeters.
“There is no impact to the sale of Bud Zero which will remain available at all Qatar’s World Cup stadiums.
“Host country authorities and FIFA will continue to ensure that the stadiums and surrounding areas provide an enjoyable, respectful and pleasant experience for all fans.
“The tournament organizers appreciate [Budweiser’s] understanding and continuous support to our joint commitment to cater for everyone during the World Cup.”