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Brits shun international travel as staycations and day trips top polls

by LLB staff reporter
5th Jul 21 1:48 pm

Latest consumer research shows that Brits are shunning overseas travel this year in favour of staycations and day trips.

Only one in 10 Brits feel confident about an overseas holiday this year, according to a recent study conducted by YouGov. The market research company polled more than 4,250 adults and found three-quarters were not confident about an overseas holiday, while just 8 percent already had a booking.

This sentiment was reinforced by qualitative findings from UserTesting, a leading provider of on-demand human insights, which gathered in-depth video evidence from 30 men and women to measure the mood of Brits towards travelling.

It revealed that most travellers are exercising caution, with 93% of women and 86% of men planning day trips, while 86% of women and 60% of men consider staycations as a preferred option.

When it comes to overseas travel, 73% felt moderately cautious to very cautious about overseas travel, with 33 percent of women and 40% of men stating that they have no plans for international travel this year.

Travel caution

Consumer sentiment findings conducted by Visit Britain, the nation’s official tourism board, has also reported a surge in staycations and day trips. It found 18% of Brits will take more UK holidays now compared to just 12% in June 2020, while 31% said their UK holidays would be about the same, compared to 25% in June last year.

Visit Britain also found only 5% of people expect to take more overseas holidays in 2021 than they did in 2020, while 40% expect less overseas holidays compared to 46 percent in June last year.

Jo Migom, Chief Digital & Marketing Officer at Thomas Cook said,  “There are many factors that will come into play this year, such as safety and government guidelines, that will determine travel plans. We are, however, very excited for 2022, which is shaping up to be the year that makes up for lost time.

“Many people are booking incredible holidays to exciting locations, and also upgrading to enjoy their time away to the fullest extent. We see people wanting to enjoy experiences with family and friends more than ever and having exciting trips booked is giving people something to look forward to.”

When asked what would make someone cancel a trip, UserTesting respondents’ answers included the possibility of a spike in COVID, country lockdowns, and if required quarantines were put back in place. Respondents were also concerned about the possibility of potential financial impact on travel cost losses if they had to postpone or cancel trips for any of these reasons.

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