Home Business News Aldi are ‘delighted to be named the cheapest supermarket of the year’

Aldi are ‘delighted to be named the cheapest supermarket of the year’

by Amy Johnson LLB Finance Reporter
10th Jan 24 1:49 pm

For the “third year running “Aldi has been named the cheapest supermarket of the year by Which?.

Which? found in December that Waitrose was nearly £20 more expensive than Aldi at £94.94 and it was the most expensive supermarket for the 11 months of 2023 of a larger trolley.

The watchdog compared the cost of a large troller holding more than 100 products and branded items, but Aldi and Lidl were not included as both supermarkets do not always stock some items.

In September Sainsbury’s is the most expensive for those who do not have a loyalty card.

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Julie Ashfield, managing director of buying at Aldi, said, “We’re absolutely delighted to be named the cheapest supermarket of the year for a third year running.

“We are committed to providing shoppers with the best quality products at the lowest prices and it’s great to have that officially recognised by a highly respected consumer champion, such as Which?”

A Waitrose spokeswoman said, “We invested a record amount of £100 million in price cuts without compromising on the quality, taste and highest animal welfare standards our customers expect from us.”

Which? Retail editor Ele Clark said, “With food prices continuing to put immense pressure on household budgets, it’s no surprise to see many people turning to discounters like Aldi and Lidl.

“Our research shows that Aldi was the cheapest supermarket of 2023, with shoppers saving almost £20 there in December compared to the most expensive store.

“Which? believes that supermarkets can do more to help shoppers during the current cost-of-living crisis.

“Although some have begun to make progress, we’d like to see all supermarkets stocking their smaller convenience stores with a selection of budget-range healthy foods, particularly in those areas most in need.”

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