As the UK navigates its way out of lockdown, new research has revealed that 45% of Londoners are now using the bathroom to escape from their loved ones, resulting in the toilet swiftly becoming the best seat in the house.
A whopping 50% of respondents admitted to seeking solace from their family in the loo, with a further 36% of people using the lav to take a breather from the kids.
The study found that Londoners have spent a total of 37 hours in the bathroom since lockdown began and more than half (63%) consider the bathroom to be a relaxing room. It also turns out that the hours before 9am are the peak times for lockdown bathroom traffic, with the coveted spot being the catalyst for 10% of the nation arguing with a family member or flatmate for spending too long in the loo.
The survey, commissioned by Bloo the UK’s number one toilet hygiene brand, highlights over a third are now cleaning the bathroom more than ever before, with 68% admitting they are more conscious of germs since the outbreak of the Covid-19.
Although working from home has become the reality for many Londoners, it seems there’s still no shortage of the Monday blues with staggering 69% of respondents saying they get this feeling more often now than they did before lockdown started.
To ease the start of the working week, Bloo has launched a quiz series called Bloo Mondays. Challenging Brits to put their toilet trivia to the test, Bloo will upload a new quiz each Monday featuring questions ranging from fun facts to horrid history.
Edeje Onwude, Senior Brand Manager for Bloo, comments: “With Londoners spending more time at home due to Covid-19, it’s interesting to see how the bathroom has become a sanctuary for many. The research shows that people are now using the bathroom as a form of escapism from the realities of lockdown, whether that be to catch up on the news (40%), watch a YouTube video (32%), or listen to music (30%). We hope the Bloo Mondays quizzes will entertain and provide a source of light relief for those at home.”
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