Home Business Insights & Advice UK gross gambling yield drops by 0.3 per cent to £14.5bn
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UK gross gambling yield drops by 0.3 per cent to £14.5bn

by John Saunders
17th Dec 19 2:13 pm

UK Gambling’s Commission released a new annual statistic report that states the gross gambling yield dropped by 0.3% year-to-year. It is the first year when the yield decreases that was provoked by the decline of online gambling revenues by 0.6%, to £5.3bn. The trend is expected to decline further due to more strict measures regarding the iGaming industry in the UK during 2020.

Slots take a bigger piece: the iGaming industry in numbers

Even though gross gambling yield dropped year-to-year, the win rate of the online gambling category rose +7.1%, which equated to £118.74bn. And it is only 37.1% of the total gross gambling yield. A review of mixed online iGaming results shows that online casinos remain one of the primary sources of revenue for 2019 gross gambling yield. UKGC stated that this category carried £3.11bn, which is 6% more than last year. Legal bets have a total worth of £89bn, and online slots have a total of £2bn yield. Also, online roulette gained in growth by $448bn.

In general, the online environment rose with the most searched remote category being slots which has a share of about £2m per year. The gap between other groups is significant. That’s because online slots are more adapted to the internet environment than other categories. Players have recently turn more attention to a new type of video slots that offers more interactive interfaces and lots of themes to make slots more like video games compared to other regular gambling activity.

Remote casino gambling activities GGY share (£m)

Source: Industry statistics. April 2015 to March 2018, Gambling Commission

Slots go online: consumer portrait

The preferences of customers have changed so fast in recent years that trends skyrocketing at the beginning of the year may not be remembered by the end of the year. That’s why there’s a wide variety of games and they do not stop growing. There are 3D slots, slots with different genres, such as movies and music, VR slots, and many others. Some could be found at freeslotshub.com.

In the past year, online slots grew by 6%, which equals to £3.11bn. Without any doubt, they are one of the most played categories and that’s why they are the primary revenue for gross gambling yield yearly. The Gambling Commission released a chart that shows the statistics and profile of those who play slots regularly.

Source: Review of online gambling, Gambling Commission

They are usually 34 years old and 61% are men. Most of them are from the South East of England and spend almost £1.3m per year. The reason most gave for them choosing to play slots is because they are more likely to win and it’s easy to play. Also many play on a break or after work which means they don’t have much time and feel mostly exhausted so don’t want the stress of having to make calculations associated with other games like poker

Of the population, only 8% have a gambling problem correlated to the sum spent per year on slots. Even by not counting other iGaming categories, it is a considerable amount of people who have been affected by online games. This has caused further regulations that the UK is about to implement to reduce the number of gamblers and the amount of money spent on games.

Recent regulations

The UK’s government has tried to reduce online gaming to help its citizens and plans to adopt new regulations regarding the gambling industry. These are yet to be implemented following the General Election in 2019. These rules include:

  • Reducing the maximum stake to £2. The government concluded that consumers lose a lot of money because they play at a maximum stake
  • Age-restricted protocols so the under-aged population cannot purchase on these sites
  • Ban the use of credit cards on online slots platforms. The Gambling Commission reported 800,000 consumers used a credit card for gambling in 2018.

Other countries admit excessive gambling so it is an international problem and they also plan to develop their regulations to make the industry more safe for their citizens. Australia, for example, already forbids the use of online slots and services that accept betting on sports and live events. More countries will adopt regulations against gambling. However, even if they ban online slots games, it will impact more small businesses. They must ‘play’ fair or leave the market.

Please play responsibly. For more information and advice visit www.begambleaware.org

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